![]() You should aim to add alt text that works for both screen readers and search engines - a description that that contains your focus keyword but is still perfectly understandable to anybody who is using a screen reader to access your content. If your image fails to load, a description of it will be displayed to help avoid confusion. Search engines use it to categorize and better understand your context. Screen readers use it to provide a description of an image to visually impaired users of your website. When editing a page (via Storefront > Web Pages), you just highlight a piece of text, and then choose your desired heading from the formatting drop down menu, as per the screenshot below. So, make sure you read up on headings and how to apply them properly to your text before you add content to your BigCommerce store.Īdding headings and subheadings in BigCommerce is really easy. Second, it makes it harder for visually impaired visitors using screen readers to understand your content.Īnd third - and of most relevance to a discussion on BigCommerce SEO - a lack of proper headings makes it more difficult for search engines to understand, and subsequently index, your content properly. Instead of applying headings correctly (H1, H2, H3 etc.) to their text - as a webmaster or web editor might do - they often add bold or capitalised text to break up their content.įirst, from an aesthetics point of view it can look bad. Ignoring headings is a common mistake made by people who build and update their own websites using ‘DIY’ platforms like BigCommerce. You can find out how to enable AMP on a BigCommerce site here. Because pages in AMP format load so quickly on mobile devices, they’re more likely to be read (thus increasing the dwell time on your content, which many SEO experts believe to be a positive ranking signal). Enable Accelerated Mobile Pages (AMP) format for your BigCommerce pages and posts - this displays extremely fast-loading versions of your content in mobile search results.Avoid using a large number of web fonts on your site - or even consider replacing them with ‘safe’ fonts (these load much faster).While third-party apps can really enhance the functionality of a BigCommerce site, they can also slow it down - so remove any that are not adding real value. Only use apps that you definitely need. ![]() Every script you add slows your site down, so use essential ones only. ![]()
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